Club Partnership
Our History | Our Members & Spectrum | Grow With Us |
Founded in 1994 as the Southern California Land Rover Club (SCLR). A we grew, our brand became a noticeable force. Land Rover NA was getting very protective of their name.
Consequently, our name changed to the current Southern California Rover Club (SCRC) in 2022. Our non-profit organization promotes off-highway vehicle outdoor recreation for Land Rover enthusiasts. With a legacy of adventure spanning three decades, SCRC brings together a passionate community of owners eager to explore California’s diverse and challenging terrains. | From the rugged backroads to the harsh deserts and breathtaking vistas of Central and Southern California, SCRC showcases what Land Rovers were built for—proving they’re far more than just "mall crawlers." Our monthly trips offer opportunities for members and guests to experience the thrill of tackling remote trails, share their expertise, and create unforgettable memories. Whether you’re a seasoned off-roader or a first-time adventurer, there’s something for everyone. Our members boast a wide variety of vehicles, from classic Rovers that have stood the test of time to an ever-increasing roster of the latest models fresh off the lot. In 2024, we proudly expanded our membership to include owners of the new INEOS Grenadier, fostering even greater diversity and camaraderie. | As we look to 2025, SCRC is elevating the off-road experience with a series of “resume trail” runs that promise to challenge and inspire. These trails, celebrated for their beauty, history, and difficulty, offer life-changing adventures that push the boundaries of exploration. We’re also introducing more "lifestyle" experiences to deepen member connections and create opportunities for family engagement, both on and off the trail. As well, we are flipping traditional sponsorship on its head with a new partnership approachas we seek long term partnerships invested in the future. SCRC isn’t just a club—it’s a community of explorers united by a love for adventure, a respect for the outdoors, and a shared drive to turn every trip into a story worth telling. Join us as we continue to pave new paths and make history and memories together, one experience at a time. |
ANNUAL RELATIONSHIP PARTNERSHIPS
Invest in Our Mutual Growth
All partnership arrangements are completely customizable to meet your ROI needs. Get that from anyone else?
| Best Fit: Businesses looking for an affordable way to gain visibility and align with the Land Rover community. Ideal for local businesses, independent service providers, and community-driven brands that want recognition among our active members. A cost-effective way to support the club while getting your name in front of highly engaged Land Rover owners. A great entry point for partners looking to test the waters before scaling to higher levels of sponsorship.
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| Activity | Basecamp | Summit | Evergreen |
|---|---|---|---|
| Emails to Members | 2x | 3x | 4x |
| Social media posts | 2x | 3x | 4x |
| Ad/offer on newsletter | 2x | 4x | 12x |
| Partner-dedicated website directory listing | 1" x 2" Logo + 50 Word Message | 1.5" x 2.5" Logo + 150 word Message | 2" x 3" Logo + 200 word Message |
| May contribute products at non-hosted events | 2x | 4x | 12x |
| Logo on end-of-year Thank You Sponsors shirt | 1" x 2" | 1.5" x 2.5" | 1.5" x 2.5" |
| Logo on special edition biannual shirt | -- | 1.5" x 2.5" | 2.5" x 1080p |
| Host onsite meetups, host trail runs, or events | -- | 4x | 12x |
| Priority invitation event sponsor level | -- | 1 of 3 THRIVE Level Sponsors | 1 of 1 PINNACLE Level Sponsor |
| Best Fit: | Best Fit: Organizations seeking brand goodwill and community alignment with minimal investment. Perfect for charitable sponsors, local businesses, and non-profits wanting recognition among an experience-driven audience. A simple way to gain visibility and show your support without a major commitment. While this tier is open to multiple supporters, we seek to limit competing recognition within your specific product or service category at this level (first in earns this exclusivity). Great for partners not local to SoCal who still seek product representation. | Best Fit: Brands looking to drive local awareness and foot traffic. Ideal for bars, breweries, retail shops, and service providers that want to attract new customers and build relationships with a high-affinity audience. While this tier is open to multiple supporters, we seek to limit competing recognition within your specific industry or service category at this level (first in earns this exclusivity). A smart investment for businesses looking to grow through strategic visibility and direct engagement with our members. | Best Fit: Companies seeking premium brand exposure and direct engagement with passionate Land Rover enthusiasts. Ideal for auto accessory manufacturers, overland brands, and high-end service providers looking for top-tier recognition. This level is ideal for Land Rover dealers (all dealers are eligible at this tier since their selling regions are pre-defined). Maximum impact for the investment—high-value brand placement, member interaction, and lasting credibility. As a Pinnacle Partner, your brand holds a category-exclusive position, ensuring no competing brands dilute your visibility. |
ROVER RENDEZVOUS EVENT-ONLY SPONSORSHIP
Rover Rendezvous is a yearly gathering of Land Rover enthusiasts from all over SoCal and the surrounding areas. The event has been taking place for two decades, with a history of bringing together vintage, modified, competition and fresh off the line Rovers. The weekend is full of exciting 4x4 driving, outdoor exploration and above all fun. The highlight is the Saturday event sponsor night where sponsoring brands have the opportunity for various levels of visibility and to chat with club members. That’s followed by a BBQ dinner and “world famous” Rover Rendezvous Raffle!
We have 5 levels of support for the Rover Rendezvous event with great ways to get your brand recognized, from the affordable Patron level which is great to test the waters while showing support for the club, all the way to what might be called the 'title sponsor' which is our Pinnacle level. You'll see that with each level of sponsorship the exclusivity grows with it. Add to this the loyalty we return to Partners who invest in the club all year long who, by doing so, have first right of refusal to the top two Thrive and Pinnacle Rover Rendezvous levels. We love the brands who love us and we do everything possible to create a positive return on those investing in us.
Contact Keith McFattridge to discuss how you can be a Partner or Sponsor today!
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All "packages" are fully customizable to your business needs and ROI objectives. Consider these tiers as guides only. We're here to work with you on helping you and your brand grow as you invest in our growth. |